ATLETA Branding & Packaging Proposal

Let's build a brand that genuinely represents your business and connects to your audience.

Everything you do is part of the brand experience.

Hi Nick 👋

Thank you so much for taking the time to chat and fill out the branding questionnaire.

I'm genuinely thrilled at the opportunity to collaborate with you on bringing the ATLETA brand to life. My aim is to create something that not only catches the eye on the shelf but also leaves a lasting impression on your target audience.

This proposal dives into what a brand identity and packaging project would look like, and the associated timelines and fees if we work together.

The main goal of this project is to create a comprehensive brand experience, encompassing both brand identity and packaging design.

Objective Number 1: Develop a versatile and iconic logo that encapsulates the essence of ATLETA, resonating with the target audience while remaining adaptable across various platforms and mediums.

Objective 2: Create an impactful packaging lineup to debut the ATLETA brand, captivating athletes with its compelling design, embodying a harmonious fusion of functionality and visual appeal.

Objective 3: Establish clear brand guidelines ensuring scalability and consistency to empower you for future growth.

I hope you enjoy reading this as much as I enjoyed putting it together!

Thanks,
Saara

3 phases to a clear, authentic, and consistent brand

Phase 1 – Brand Identity

During this initial phase, we focus on crafting a distinctive and memorable identity for the ATLETA brand.

Phase 2 – Packaging Design

Next, our attention turns to translating the newly established brand identity into powerful packaging concepts.

Phase 3 – Brand Delivery

Finally, we collate the brand into a comprehensive Brand Book, serving as a how-to guide to your brand. This ensures consistency and coherence across all channels of your brand's delivery.

Brand Identity

Phase 1 - 4 weeks

A successful brand identity ensures your company is presented in an authentic and engaging way. It also gives you the confidence to market yourself, create material that your audience will love, and builds brand equity which adds value to your business.

Stylescapes

Stylescapes are a carefully curated combination of images, layouts, typography, and colours that bring to life the look and feel we’re going for with your brand. Think of them as moodboards taken to the next level. You’ll get two unique stylescapes to choose from, the approved look and feel will inspire our next steps.

Logo Design

Using the approved Stylescape as inspiration, I will move on to logo design. Your logo is an identifying mark, a way for people to recognise your brand out in the world and on their screens. 

Your logo concept will be presented in a way that lets you visualise how it’ll work within the brand, and what it might look like online and in print.

Includes 1 rounds of client reviews. 

Packaging

Phase 2 - 4 weeks

By meticulously crafting packaging that captivates and resonates with your audience, you not only elevate the product experience but also strengthen brand loyalty and recognition. This phase focuses on harnessing the power of packaging to create memorable and meaningful connections with your customers, ensuring that every interaction leaves a lasting impression.

Initial Packaging Concepts

Based on the approved brand identity, we can now bring your brand to life through its packaging. I will design & develop two concept directions, applied to:

  • Anti Chafe Stick (Box FOP)

  • Effervescent: High Energy
    (1x flat label)

Includes 1 rounds of client reviews. 

Design Rollout

Based on approved concept direction, rollout FOP concept across:

  • Anti Chafe Stick (remaining panels)

  • Anti Chafe Stick (1x flat label)

  • Sleep Recovery (1x flat label)

  • Essential Green (1x flat label)

Includes 1 rounds of client reviews. 

Brand Delivery

Phase 3 - 2-3 weeks

Packaging - File Prep

Based on approved artwork, I’ll prepare final artwork files for print, including:

  • Anti-Chafe Stick (Box)

  • Anti-Chafe Stick (1x flat label)

  • High Energy (1x flat label)

  • Sleep Recovery (1x flat label)

  • Essential Green (1x flat label)

Packaged working files will also be provided with final artwork for future reference and edits.

Packaging Renders

I’ll create renders of each product ready for launch. The working files will be supplied for future edits.

Logo - File Prep

Your final logo will be supplied in EPS, PNG, JPG, PDF formats.

Brand Book Development

In every branding project, there's a vital component often overlooked—the creation of an in-depth Brand Book.

Once we've crafted a brand we're both proud of, I meticulously compile an easy-to-follow guide encompassing the brand’s visual identity and brand guidelines.

This manual serves as a compass, ensuring your brand remains consistent and impactful, regardless of who's managing it.

Investment

I know you were a little unsure of budget, so I wanted to include a few package options for you.

The only difference is the number of concepts I present at each stage (and brand manual if you really need to pull back).

Package 1

Brand Identity:

1x Stylescape Option Presented

1x Logo Option Presented

Packaging Design:

1x Packaging Direction Presented

Design Rollout

Brand Delivery:

Packaging File Prep

Packaging Renders

Logo File Prep

Investment $6750 +gst

Package 2

Brand Identity:

2x Stylescape Options Presented

1x Logo Option Presented

Packaging Design:

2x Packaging Directions Presented

Design Rollout

Brand Delivery:

Packaging File Prep

Packaging Renders

Logo File Prep

Brand Book Development

Investment $8250 +gst

Package 3

Brand Identity:

2x Stylescape Options Presented

2x Logo Options Presented

Packaging Design:

2x Packaging Directions Presented

Design Rollout

Brand Delivery:

Packaging File Prep

Packaging Renders

Logo File Prep

Brand Book Development

Investment $9750 +gst

For Brand Identity + Packaging, the project fees are split into three milestones:

30% deposit paid upon proposal approval.
30% paid upon delivery of the Brand Identity.
40% paid upon project completion, before final files are provided.

Timelines:

Timelines may extend if the relevant content needed is delayed by yourself (eg delays in supplying dielines, content, feedback etc).

Additional Fees:

Please note: Font licensing costs are not included in the quote, IF these are required, they will be quoted separately.

Copywriting services are not included in the quote. 

When can we get started?

Your brand deserves my full attention, which is why I work on a limited number of projects at a time.

Considering your aim for a launch within three months, I can reserve an opening for you in mid-April. When you accept this proposal and pay the deposit, my time will be blocked off to give my full attention to our project.

Once we're locked in, I will provide a full project rundown with deadlines and tasks for both of us to complete.

Deposit and final payment is to be made by bank deposit, please see details below: 

Saara Lemmetty
BSB: 923100
ACC: 36330958