Little Oaks Early Learning Brand & Website Proposal
Everything you do is part of the brand experience.
Hi Zaga 👋
Thank you so much for sharing your vision for Little Oaks Early Learning — the meaning behind the oak tree and the symbolism of the two children is so beautiful, and it gives a lovely sense of the heart and philosophy you want the centre to embody.
While your initial AI mock-up is a great starting point, transforming it into a polished and professional identity requires much more than refining the illustration. A logo is just one touchpoint in a much bigger visual and emotional system. For an early learning centre — especially one grounded in nature, growth, belonging and childhood development — your brand needs to feel cohesive, warm, trustworthy, and instantly recognisable across every space families interact with: signage, uniforms, your website, enrolment materials, social media, and printed collateral.
My role is to take your concept and build it into a complete, strategic brand identity that captures the essence of Little Oak Early Learning. This includes developing the visual direction, refining the illustration so the oak tree feels authentic and the children feel natural and expressive, and crafting a full identity system that supports your long-term growth.
Below is a proposal outlining the full brand and website process, timeframes, inclusions, and investment. This gives you a clear picture of not only the logo, but how the brand will come to life across all your touchpoints as your centre develops and grows.
I hope you enjoy reading through the proposal, and I’m more than happy to walk you through everything in a call whenever you're ready.
Saara
Brand Identity
Phase 1 - 3-4 weeks
A successful brand identity is more than a logo - it’s the visual expression of your purpose, values, and story. It creates a memorable and distinctive presence that stands out, connects with your audience, and builds trust.
Brand Strategy, Creative Direction & Stylescape
This is one of the most important phases of the branding process, where strategy and creativity come together. We start by uncovering the heart of your brand — your vision, values, audience, and what makes Little Oaks Early Learning unique. Through a guided discovery process, I gain a deep understanding of your centre and where you want to take it.
From there, I explore the visual possibilities. This includes researching colour palettes, typography, textures, illustration styles, and imagery — not just from the early learning sector, but from a broader creative perspective — to ensure your brand feels distinctive, welcoming, and purposeful. Every element is considered through the lens of your audience and how your brand will appear across uniforms, signage, printed materials, your website, and social media.
Once a clear direction begins to emerge, I present a refined stylescape — a detailed visual blueprint that captures the tone, feeling, and aesthetic of your brand. This includes curated imagery, colour references, typography choices, textures, and graphic elements, all aligned with the strategy. The stylescape ensures that every design decision moving forward is intentional, cohesive, and true to the essence of Little Oaks Early Learning.
Logo Design
Your logo is more than just an identifying mark; it’s the face of your brand and the first impression of Little Oak Early Learning. Using your initial AI concepts, and the approved Stylescape as inspiration, I will create two unique logo concepts for you to choose from, each thoughtfully designed to capture the spirit of your brand.
Once you’ve selected your preferred design, I’ll refine & supply in all formats needed across print and digital platforms.
Brand Identity Presentation
Building on the approved Stylescape and logo, I’ll develop the brand’s visual language - defining the colour palette, typography system, graphic elements, image style, and any supporting details - so that every component feels intentional, cohesive, and true to the essence of Little Oak Early Learning.
As part of this process, I’ll craft a detailed brand execution presentation that explores how the identity translates across real-world touchpoints. This will feature carefully considered mockups, such as social media, printed collateral, signage, merchandise - allowing you to see the brand come to life in context. Together, these examples will demonstrate the flexibility and strength of the visual identity, ensuring you have a clear, actionable sense of how it will perform across all future applications.
Brand Manual
A brand manual provides clear guidelines on using your logo, colours, fonts, and design elements, giving you the confidence to represent your brand consistently and effectively across all channels. It ensures everyone involved can create a cohesive brand experience that aligns with your vision.
Website
Phase 2 - 3-4 weeks
Your website will be the central hub where the Little Oak Early Learning brand truly comes to life. It will blend your values and offerings into a warm, welcoming space that connects families and carers with your vision and services.
I build custom websites in Squarespace, a fantastic user-friendly platform with great design functionality.
Website Design
Initial design of a desktop homepage and one subpage to establish the concept and visual direction.
Once approved, the remaining pages will be designed following this concept to ensure consistency and flow.
Website Build
Squarespace website based on approved design, utilising content supplied by you.
Website launched to your chosen domain.
Potential website framework:
Home
About Us
Why Us
Educational Program
Gallery
Enrolment Form (if required)
Contact Form
We can also automate a booking system if required for centre tours.
If you require assistance with website copywriting or advanced SEO, I can connect you with experienced professionals to help craft your messaging.
Investment
Phase 1: Brand Identity
Brand strategy, creative direction & stylescape
Logo design (2 logo concepts & refinement of 1x concept)
Final logo package (various formats)
Brand identity presentation
Brand manual
Investment $3950 +gst
Phase 2: Website
Home & sub page concept
Development of 5-7 x page Squarespace website
Mobile responsive design
Domain connection & launch
Basic SEO setup
Video walkthrough of website backend
Investment $4950 +gst
Ongoing Opportunities
I have outlined a scope of additional collateral you may need, based on experience. This is something we can tweak based on your specific needs, though it gives you an idea of budget for a whole project.
Proposed additional items:
Family handbook
Promotional flyer
Enrolment packs
Email signature
Merch designs – hats, t-shirt, wet bag
Fridge magnet
Business card
Posters to display around cafes/local communities
Banners for shopping centre / community set ups.
Investment $2200 +gst
For Brand Identity + Website, the project fees are split into four milestones:
25% deposit paid upon proposal approval, to secure your booking in my schedule.
25% paid upon delivery of the Brand Identity.
25% paid upon delivery of website concept.
25% paid upon project completion, before website goes live and final files are sent.
Alternatively, I can offer retainers over a set number of months to keep price point lower.
Timelines:
Timelines may extend if the relevant content needed or feedback is delayed by yourself.
Additional Fees:
Amends: While I am committed to ensuring your satisfaction with the designs, please note that the proposal includes one round of amends for each phase of the project (which are rarely all needed). Should additional amendments beyond this round be required, I will need to reassess the scope of work and may need to provide a revised quote for the extra services. This policy helps maintain project timelines and ensures that I can deliver the highest quality work.
Website: Like all websites, your Squarespace subscription and domain are additional monthly fees - these are charged by Squarespace. Squarespace’s monthly fee encompasses reliable hosting, security, customer support, and regular updates, ensuring your website remains functional and professional while providing essential tools for growth. A breakdown of fees can be found here:
https://www.squarespace.com/pricing
Fonts: I will always endeavour to use free fonts, though for something more unique, these occasionally need to be purchased by you for a small fee. It is a legal requirement that a company purchases any commercial fonts used in its branding materials, I can assist in sourcing these fonts to guarantee compliance with copyright laws.
Canva: To have access to the Canva templates, you will need to have a PRO subscription
SEO: SEO is a craft unto itself. I build websites that bring the brand to life and speak to our ideal client. I’ll set the brand up with basic SEO, yet recommend you hire the experts to take over to achieve the best results in the future.