Danielle Victoria Design Studio Brand & Website Proposal
Everything you do is part of the brand experience.
Brand Refresh
Phase 1 - 3-4 weeks
A successful brand identity is one that clearly communicates a brand’s purpose, values, and personality while resonating with its target audience. It’s distinct and memorable, standing out in a crowded market with unique visuals, messaging, and tone. Consistency across all brand touchpoints—from logos and colour palettes to marketing materials and customer interactions—helps build recognition and trust.
Brand Strategy, Creative Direction & Stylescape
This phase is one of the most in-depth and detailed parts of the branding process, involving thorough research, exploration, reflection, and refinement. It begins by carefully listening to your vision and understanding the unique aspects of your business. From there, I cast a wide net, exploring colours, fonts, graphic elements, and inspiration from the world around us. This research allows me to gather insights that will shape your brand’s identity and overall strategy.
Once a clear direction begins to take shape, I’ll present a detailed stylescape (like a moodboard but much more extensive)—a visual blueprint that brings together all the key elements, including typography direction, colour palettes, graphic elements, and stylistic choices.
This presentation is designed to ensure we are aligned on the creative direction before I aoply the brand refresh. By reviewing and discussing the stylescape together, we can confirm that the proposed vision reflects your goals and resonates with your target audience. This alignment not only ensures clarity and consistency but also provides a solid foundation for the next steps in bringing your vision to life.
Brand Identity
Building on the approved stylescape, I’ll explore the brand’s visual language. This includes determining typefaces, colour palettes, and designing graphic elements that will consistently represent Danielle Victoria Design Studio across all touchpoints. The presentation will include examples of social posts, so you can see how the brand is shaping.
Logo Refresh
Refining your existing logo to ensure it aligns with the new brand direction. This may include subtle updates to typography, layout, or iconography to create a polished, cohesive mark that reflects the evolution of Danielle Victoria Design Studio. The refreshed logo will be presented in key formats for versatile use across print and digital.
Website
Phase 2 - 2-3 weeks
Your website is where we take your brand to the next level — building trust, credibility, and a memorable presence in the market.
Website Design
Design of a single desktop website concept
The home page and 1 x sub page will be designed first for concept approval
The remaining pages are then designed based on the approved concept.
Website Development
7x page Squarespace website based on approved design, utilising content from existing site.
Structure to follow:
Home
Services
Projects
About
Media
Blog
Contact
Marketing Material & Brand Delivery
Phase 3 - 2 weeks
Social Media Direction
Based on the approved brand identity, I’ll design and curate an initial 12-tile Instagram feed that showcases how your brand elements work harmoniously together. This feed will include a mix of layouts, colours, photos, and graphics, offering a clear vision and direction for future social media posts.
The 12 tiles will feature branded templates covering a variety of content, such as projects, FAQs, service highlights, testimonials, and more. These designs will demonstrate how to create an authentic, consistent, and visually cohesive brand presence.
The tiles will be delivered as JPGs, ready to post on Instagram and Facebook at your convenience.
Client Proposal Template
To further demonstrate how the brand works across each touchpoint, I’ll design a Client Proposal template for you to use in Canva.
Canva Social Media Templates
& Brand Kit
I always aim to support and empower, ensuring you have the confidence to post on brand on your own. All approved designs will be uploaded into Canva as templates for you to customise easily.
I’ll also set up a brand kit so all your fonts, colours and logos are ready to easily access.
Please note, you do need Canva Pro for this.
Investment
Brand Identity
Brand strategy, creative direction & stylescape
Brand identity presentation (colours, typography, graphic elements)
Logo refresh
Website Design & Development
Design & development of 7x page Squarespace website
Marketing Material
12 x Instagram templates
Client Proposal Template
Canva Brand Kit
Canva templates (social media templates & client proposal template)
Investment $9,950 +gst
For Brand Identity + Website, the project fees are split into four milestones:
25% deposit paid upon proposal approval, to secure your booking in my schedule.
25% paid upon delivery of the Brand Identity.
25% paid upon website first concepts.
25% paid upon project completion, before final files are sent and site goes live.
I also offer payment plans.
Timelines:
Timelines may extend if the relevant content needed or feedback is delayed by yourself.
Additional Fees:
Amends: While I am committed to ensuring your satisfaction with the designs, please note that the proposal includes one round of amends for each phase of the project (which are rarely all needed). Should additional amendments beyond this round be required, I will need to reassess the scope of work and may need to provide a revised quote for the extra services. This policy helps maintain project timelines and ensures that I can deliver the highest quality work.
Website: Like all websites, your Squarespace subscription, domain etc are additional monthly fees - these are charged by Squarespace. Squarespace’s monthly fee encompasses reliable hosting, security, customer support, and regular updates, ensuring your website remains functional and professional while providing essential tools for growth. A breakdown of fees can be found here:
https://www.squarespace.com/pricing
Fonts: I will always endeavour to use free fonts, though for something more unique, these occasionally need to be purchased by you for a small fee. It is a legal requirement that a company purchases any commercial fonts used in its branding materials, I can assist in sourcing these fonts to guarantee compliance with copyright laws.
Canva: To have access to the Canva templates, you will need to have a PRO subscription
SEO: SEO is a craft unto itself. I build websites that bring the brand to life and speak to our ideal client. I’ll set the brand up with basic SEO, yet recommend you hire the experts to take over to achieve the best results in the future.