Sample Brand and
Website Proposal
Everything you do is part of the brand experience.
Hi Rami 👋
Thank you for reaching out and for the quick chat about what you’re after. I would love to help bring your vision to life.
Objective 1:
You currently don’t have a website, and I understand the challenges you've faced with a previous designer. My goal is to simplify the process and create an exceptional, well-crafted website that embodies your brand's professionalism, establishes trust, and helps you connect with new clients.
Objective 2:
Without a clear brand identity, your business will lack consistency and recognition. I will create a brand that speaks to your audience, communicates your expertise, and helps you stand out in the market.
Objective 3:
Beyond your brand and website, I can help elevate your business with optional marketing collateral, ensuring your brand comes to life across every touchpoint. From booklets to social media templates, these assets will support a consistent and memorable client experience.
This proposal outlines everything I would include for a full brand identity and website project, along with timelines and associated fees.
Thanks,
Saara
Brand Identity
Phase 1 - 3-4 weeks
A successful brand identity is one that clearly communicates a brand’s purpose, values, and personality while resonating with its target audience. It’s distinct and memorable, standing out in a crowded market with unique visuals, messaging, and tone. Consistency across all brand touchpoints—from logos and colour palettes to marketing materials and customer interactions—helps build recognition and trust. Most importantly, a strong brand identity evokes an emotional connection, fostering loyalty and creating a lasting impression that aligns with the brand’s mission and resonates with its audience’s needs and values.
Brand Exploration, Creative Direction & Stylescape
This phase is one of the most in-depth and detailed parts of the branding process, involving thorough research, exploration, reflection, and refinement. It begins by carefully listening to your vision and understanding the unique aspects of your business. From there, I cast a wide net, exploring colours, fonts, graphic elements, and inspiration from the world around us. This research allows me to gather insights that will shape your brand’s identity.
Once a clear direction begins to take shape, I’ll present a detailed stylescape (like a moodboard but much more extensive)—a visual blueprint that brings together all the key elements, including curated images, colour palettes, textures, and stylistic choices. This gives you a clear picture of the aesthetic and tone we’re building for your brand. By aligning all creative efforts, the stylescape ensures consistency and cohesion, providing a foundation for the next stage of the process.
Logo Design
Your logo is more than just an identifying mark; it’s the face of your brand and the first impression potential clients will have. Using the approved Stylescape as inspiration, I will create a logo thoughtfully designed to capture the spirit of your brand.
Your logo will be presented in a way that lets you visualise how it’ll work within the brand, and what it might look like online and in print.
Brand Identity
Building on the approved stylescape and logo, I’ll refine the brand’s visual language to ensure everything aligns seamlessly. This includes perfecting the typefaces, colour palettes, and graphic elements that will consistently represent your brand across all touchpoints—whether online, in print, or within your physical space. The result will be a cohesive, polished brand identity that authentically reflects the essence of your business and resonates with your audience.
Brand Manual
A brand manual provides clear guidelines on using your logo, colours, fonts, and design elements, giving you the confidence to represent your brand consistently and effectively across all channels. It ensures everyone involved can create a cohesive brand experience that aligns with your vision.
Website
Phase 2 - 2-3 weeks
Your website is the perfect place for your brand to come to life. The ideal website is part branding, part storytelling, and provides a welcoming, engaging space for families and carers to connect with your vision.
I build custom websites in Squarespace, a fantastic user-friendly platform with great design functionality.
Website Design
Design of a single desktop website concept
The home page and 1 x sub page will be designed first for concept approval
The remaining pages are then designed based on the approved concept.
Website Build
4 x page Squarespace website based on approved design, utilising content supplied by you.
Website launched to your chosen domain.
If you need help with copywriting, I can help put you in contact with some professionals.
OPTIONAL ADD ON
Marketing Collateral
Phase 3 - 2-4 weeks
The key to a successful brand lies in how it comes to life across every touchpoint. By integrating the brand’s personality and values into each marketing element, we create a cohesive and memorable experience that reinforces trust and connection at every step.
Business Card Design
I’ll design a professional, branded business card featuring your logo and details, creating a polished and memorable first impression.
Letterhead and Email Signature
Custom designs for your letterhead and email signature will ensure every communication reflects your brand’s professionalism and cohesion.
8 page Booklet design
A professionally designed booklet is a powerful way to communicate your message with clarity and sophistication. Whether it’s a Welcome Book to introduce your services, a Capability Statement to highlight your expertise, or an E-Book to share valuable insights, I’ll design a visually engaging layout that reflects your brand’s personality and values. Every page will be thoughtfully crafted to build trust, convey your story, and create a memorable experience for your audience.
Social Media Creative Direction & Branded Tiles
Consistency is key to a successful social media presence. I’ll design 5 custom-branded tiles that embody your brand’s style and voice, providing a clear roadmap for social media content. Each design will feature layouts, colours, and graphics that can be adapted for posts like service announcements, testimonials, team highlights etc. These templates will make it easy to maintain a cohesive and professional brand presence online. These will be set up to a square ratio and can be used across Facebook, Instagram and LinkedIn.
Canva Social Media Templates
& Brand Kit
I always aim to support and empower, ensuring you have the confidence to post on brand on your own. All approved designs will be uploaded into Canva as templates for you to customise easily.
I’ll also set up a brand kit so all your fonts, colours and logos are ready to easily access.
Social Media Cover Photos
I’ll design custom cover photos for your social media platforms, ensuring they reflect your brand’s identity and create a strong first impression. These covers will be tailored to fit platforms like LinkedIn and Facebook, providing a cohesive look across your online presence.
Investment
Package 1
Phase 1: Brand Identity
Brand exploration, creative direction & stylescape
1x Type based Logo concept
Brand identity (fonts, colours, graphic elements)
Brand manual
Phase 2: Website Design & Development
Home & sub page concept
Development of 4x page Squarespace website
Video walkthrough of website backend to empower you to make future updates
Investment $6950 +gst
Package 2
Phase 1: Brand Identity
Brand exploration, creative direction & stylescape
Extensive logo exploration (3x logo concepts)
Brand identity (fonts, colours, graphic elements)
Brand manual
Phase 2: Website
Home & sub page concept
Development of 4x page Squarespace website
Video walkthrough of website backend to empower you to make future updates
Phase 3: Marketing Material
1 x Business card design
1 x Letterhead design
1 x Email signature design
8-page booklet design
Social media creative direction & 5 x branded tiles
Editable Canva social media templates & brand kit
Social media cover photos
Investment $10,450 +gst
For Brand Identity + Website, the project fees are split into four milestones:
25% deposit paid upon proposal approval, to secure your booking in my schedule.
25% paid upon delivery of the Brand Identity.
25% paid upon approval of the built website, ready to go live.
25% paid upon project completion, before final files are sent.
Timelines:
Timelines may extend if the relevant content needed or feedback is delayed by yourself.
Additional Fees:
Amends: While I am committed to ensuring your satisfaction with the designs, please note that the proposal includes one round of amends for each phase of the project (which are rarely all needed). Should additional amendments beyond this round be required, I will need to reassess the scope of work and may need to provide a revised quote for the extra services. This policy helps maintain project timelines and ensures that I can deliver the highest quality work.
Website: Like all websites, your Squarespace subscription and domain are additional monthly fees - these are charged by Squarespace. Squarespace’s monthly fee encompasses reliable hosting, security, customer support, and regular updates, ensuring your website remains functional and professional while providing essential tools for growth. A breakdown of fees can be found here:
https://www.squarespace.com/pricing
Marketing Collateral: The scope of work is for design only. Printing of any material would be an additional fee in which I can provide a separate quote.
Fonts: I will always endeavour to use free fonts, though for something more unique, these occasionally need to be purchased by you for a small fee. It is a legal requirement that a company purchases any commercial fonts used in its branding materials, I can assist in sourcing these fonts to guarantee compliance with copyright laws.
Canva: To have access to the Canva templates, you will need to have a PRO subscription
SEO: SEO is a craft unto itself. I build websites that bring the brand to life and speak to our ideal client. I’ll set the brand up with basic SEO, yet recommend you hire the experts to take over to achieve the best results in the future.