Semi-Custom Branding

As a creative, there’s always that drive to design. But we rarely give ourselves the chance to create freely—without deadlines, brief limitations, or budget constraints. This idea grew from a desire to rediscover that pure joy, to take a break from deadlines, find inspiration, and immerse myself in the creativity I love so much.

Welcome to my Semi-Custom Brand packages—perfect for those just starting out or not quite ready to invest in a full-scale branding project. Each brand is available for purchase, with a limit of just 3 sales worldwide before it becomes unavailable, ensuring exclusivity. These kits are fully customisable; I’ll tailor them with your business name and a colour palette of your choice to make it uniquely yours.

How it Works

  1. Choose Your Brand Kit

    In each brand kit, I’ve demonstrated how the logo can be customised for different business names, along with three carefully chosen colour palettes that complement the design. The first step is to select the kit that best captures your brand’s essence and vision.

  2. Personalise with Your Details

    At checkout you will prompted to:

    1. Supply your business name for the logo

    2. Select your colour palette
      If you have an existing colour palette you wish to use instead, you can supply these values at checkout.

    3. Supply text for the stamp graphic

    4. Supply two brand messages for Instagram tiles

  3. Launch with Confidence

    Receive your custom brand assets within 5 working days.

What is included?

Logo Design

I will customise the logo you have selected with your business name and tagline (if applicable).

Colour Palette

I will apply your chosen colour palette to the brand assets, and supply the colour values so you can use these throughout your branding.

Typography

You will receive a set of fonts that complement your logo and brand style, ensuring consistency across your materials.

I strive to use free fonts, but occasionally a custom font may be the perfect match for your brand. In these cases, you'll be required to purchase the font directly, as per legal requirements. It would usually be around $10, and I’ll supply the download link clearly in the listing description.

Mini Moodboard

Each kit contains a mini moodboard which showcases your logo, colour palette, and any brand messaging you supplied paired with the brand kit graphic elements.

Brand Guide

A document outlining your logo, colours, and typography and graphic elements.

Brand Assets

High-resolution files of your logo in all the formats you need (PNG, JPEG, SVG, EPS) for both print and digital use.

SVG files for any icons, graphics or patterns that have been used in the brand kit.

If you would like further customisation of your brand kit, such as custom graphic elements or a curated image library, this can be added for an additional $400 +gst

What are the benefits of a Semi-Custom brand?

Crafted by an Experienced Designer: With years of experience as an art director in design agencies, I bring my expertise and eye for detail to every kit.

Limited Edition, Unique to You: Each semi-custom brand kit is exclusive, with only three available worldwide.

Affordable and Beautifully Designed: For start-ups and small businesses, budget matters. These kits provide a professional look at a fraction of the cost of a custom brand.

Customisable Colour Choices: Each kit includes three professionally selected colour palettes to suit different styles, but if you have your own palette in mind, I’ll happily incorporate it. This way, your brand feels like an authentic reflection of your vision, with a cohesive look tailored to you.

Quick Turnaround: Because these kits are pre-designed, you’ll be up and running within a week!

What about DIY Tools Like Canva?

Limited Originality: Canva’s pre-made templates means many logos end up looking similar, making it harder for brands to stand out.

Ownership Issues: Canva elements aren’t fully owned by you, which limits your rights to the design.

Perception: Canva is widely known as a DIY design tool, so logos created on Canva can sometimes lack the refinement and polish of professionally designed logos. This can seriously affect how your business is perceived.

Unlike other DIY tools, my semi-custom brand kits are thoughtfully designed, and limited edition. By selecting from carefully curated designs and colour palettes, I ensure that your logo is not only distinctive but also aligned with your brand's vision. You’ll get the best of both worlds—affordability and professional quality—without the risk of blending in with everyone else.

Choose your kit now and let’s bring your brand to life