She Loves Pink Branding Proposal

Let's build a brand that genuinely represents your business and connects to your audience.

Everything you do is part of the brand experience.

Hi Eric 👋

Thank you for taking the time to chat today. I absolutely love the space you have created. I know we can take your branding to a new level, and I’m excited to show you what is possible.

These foundations will pave the way to a clearer vision.

Objective: To create a cohesive and memorable brand experience that reflects the beautiful oasis of She Loves Pink salon across every touchpoint.

I’ve outlined below what this looks like.

Kind regards,
Saara

Creative Direction & Moodboard

Phase 1

A crucial step in exploring the best direction and the backbone behind a powerful and purpose-driven brand. 

I start the process with mindmaps - visualising my thoughts with pen and paper, exploring your comments from our strategy call, market research, and my thoughts on best direction. The process involves extensive research for the right aesthetic references, ensuring that every element authentically captures the essence of your brand.

Once a direction begins to shape, I will carefully curate the visual references to help communicate this to you. The moodboard serves as a visual blueprint, illustrating the envisioned aesthetic and tone for your brand. It includes curated images, colour palettes, textures, and stylistic elements that reflect the desired look and feel. This ensures all creative efforts are aligned, resulting in consistent and compelling brand. The approved look and feel will inspire the next steps.

Branding

Phase 2

A successful brand identity ensures your company is presented in an authentic and engaging way. It also gives you the confidence to market yourself, create material that your audience will love, and builds brand equity which adds value to your business.

Brand Identity & Creative Direction

Brand Identity design goes beyond a logo, it includes the creation of a unique look and feel for your business, crafting how the brand looks and sounds at every touchpoint.  

During this phase, I’ll expand on our moodboard discussions and dive deeper into the branding elements that will shape She Loves Pink. I’ll refine typefaces, colour palettes, and graphic elements to craft an identity that feels authentic, cohesive, and aligned with your vision.

Brand Experience - Collateral Design

We want to create a cohesive and memorable brand experience that reflects the beautiful oasis of She Loves Pink across every touchpoint. I’ll develop this experience though branding the following:

  • Design of Salon Display Service Menu

  • Design of A5 Service Menu (for clients to take)

  • Design of A5 Opening Flyers with Promotional Code

Instagram Branding & Canva Brand Kit

Phase 3

Instagram Branding

As we progress to Phase 3, I’ll showcase how each element works harmoniously together as a brand. I’ll design and carefully curate an initial 15x tile Instagram feed, arming you with everything you need for launch. 

These will be a series of branded tiles and images which will include a variety of layouts, colours, photos & graphics to provide a clear brand vision and solid direction for anyone working on social posts in the future.

Within the feed will be a series of templates. These may cover quotes, FAQ’s, point of difference highlights, service announcements, testimonials, tips, product highlights, features & benefits, meet the team etc. These templates will lay the foundations for a credible, cohesive and inspiring brand. 

15x tiles will be supplied as jpgs, for you to post at your leisure (these can also be used on Facebook).

Canva Templates & Branding Kit

I always aim to inspire and empower so you can confidently carry on the feed yourself in the future. The best way is through Canva, where I will set up the templates for you to use as a base for future posts. It will include a brand kit, with your logo, fonts, colour palettes, plus a selection of images & graphics.

Please note, you do need Canva Pro for this.

Investment

Phase 1: Creative Direction

Creative Direction & Moodboard.

Phase 2: Brand Development

  • Brand Development: Graphic Elements, Colour Palette & Typography Suite

  • Design of Salon Display Service Menu

  • Design of A5 Service Menu (for clients to take)

  • Design of A5 Opening Flyers with Promotional Code

    Includes 1x round of amends on each piece of collateral

Phase 3: Instagram Branding & Canva Brand Kit

  • Instagram Branding (Sample 15 tile feed)

  • Canva Social Templates & Brand Kit

Investment $4950 +gst

The project fees are split into three milestones:

30% deposit paid upon proposal approval.
30% paid upon presentation of collateral design.
40% paid upon completion of project, before final design files are sent.

Thank you for the opportunity to prepare this proposal for you, I look forward to hearing from you soon.