Sun Wills & Estates Brand and Website Proposal
Everything you do is part of the brand experience.
Hi Jacqui 👋
I’m thrilled that Boris connected us!
Thank you for your time on Friday. I really enjoyed reading through the material and questionnaire, and learning more about your unique offering.
This proposal outlines what a brand identity project for Sun Wills & Estates could look like, including timelines and associated fees.
Thanks,
Saara
Brand Exploration, Creative Direction & Stylescape
This phase is one of the most in-depth and detailed parts of the branding process, involving thorough research, exploration, reflection, and refinement. It begins by carefully listening to your vision and understanding the unique aspects of your business. From there, I cast a wide net, exploring colours, fonts, graphic elements, and inspiration from the world around us. This research allows me to gather insights that will shape your brand’s identity.
Once a clear direction begins to take shape, I’ll present a detailed stylescape (like a moodboard but much more extensive)—a visual blueprint that brings together all the key elements, including curated images, colour palettes, textures, and stylistic choices. This gives you a clear picture of the aesthetic and tone we’re building for your brand. By aligning all creative efforts, the stylescape ensures consistency and cohesion, providing a foundation for the next stage of the process.
Brand Identity
Phase 1 - 3-4 weeks
Logo Design
Your logo is more than just an identifying mark; it’s the face of your brand and the first impression of Sun Wills & Estates. Using the approved Stylescape as inspiration, I will create two unique logo concepts for you to choose from, each thoughtfully designed to capture the spirit of your brand.
Your logo concepts will be presented in a way that lets you visualise how it’ll work within the brand, and what it might look like online and in print.
Brand Identity Presentation
Building on the approved stylescape and logo, I’ll refine the brand’s visual language to ensure everything aligns seamlessly. This includes perfecting the typefaces, colour palettes, and graphic elements that will consistently represent Sun Wills & Estates across all touchpoints. The result will be a cohesive, polished brand identity that authentically reflects the essence of your business and resonates with your audience.
Brand Application
Phase 2 - 2 weeks
A strong social media presence and cohesive brand assets are key to reinforcing your identity across all touchpoints. In this phase, we'll equip you with the tools to create on-brand content that builds trust, fosters recognition, and leaves a lasting impression.
Social Media Direction
To bring your new brand identity to life, I’ll design and curate an initial 12-tile Instagram feed that showcases how your brand elements work harmoniously together. This feed will include a mix of layouts, colours, photos, and graphics, offering a clear vision and direction for future social media posts.
The 12 tiles will feature branded templates covering a variety of content, such as quotes, FAQs, service highlights, testimonials, team introductions, and more. These designs will demonstrate how to create an authentic, consistent, and visually cohesive brand presence.
The tiles will be delivered as JPGs, ready to post on Instagram and Facebook at your convenience.
Brand Manual
A brand manual provides clear guidelines on using your logo, colours, fonts, and design elements, giving you the confidence to represent your brand consistently and effectively across all channels. It ensures everyone involved can create a cohesive brand experience that aligns with your vision.
Canva Social Media Templates
& Brand Kit
I always aim to support and empower, ensuring you have the confidence to post on brand on your own. All approved designs will be uploaded into Canva as templates for you to customise easily.
I’ll also set up a brand kit so all your fonts, colours and logos are ready to easily access.
Please note, you do need Canva Pro for this.
Website
Phase 2 - 2-3 weeks
Your website is the perfect place for your brand to come to life. The ideal website is part branding, part storytelling, and provides a welcoming, engaging space for families and carers to connect with your vision.
I specialise in designing custom websites on Squarespace, a platform that combines intuitive functionality with exceptional design flexibility. Squarespace offers seamless updates, excellent support, and easy options to integrate features like member areas or e-commerce. It provides a reliable foundation for crafting professional, beautifully tailored websites that elevate your brand.
Website Design
Design of a single desktop website concept
The home page and 1 x sub page will be designed first for concept approval
The remaining pages are then designed based on the approved concept.
Website Build
Squarespace website based on approved design, utilising content supplied by you.
Website launched to your chosen domain.
If you need help with copywriting, I can help put you in contact with some professionals.
Package Options
Brand Identity Only
Brand exploration, creative direction & stylescape
Logo design (2x logo concepts)
Brand identity presentation
Social media direction
Canva Brand Kit
12 x Branded social post templates built in Canva
Brand manual
Investment $5,950 +gst
Add Website Design Only
Design concept for Home & About pages.
Design of the following additional pages:
How We Can Help x8
Blog x3
Resources
Contact
Bookings
Website working files will be supplied as packaged Illustrator files. Development not included.
Investment $3,950 +gst
Total Brand & Website Design
= $9,900 +gst
Add Website Design & Development (Squarespace)
Design concept for Home & About pages.
Development of Squarespace website including:
Home
About
How We Can Help x8
Blog x3
Resources
Contact
Bookings
Video walkthrough of website backend to empower you to make future updates
Investment $5,950 +gst
Total Brand, Squarespace Website Design & Development = $11,900 +gst
For Brand Identity + Website, the project fees are split into four milestones:
25% deposit paid upon proposal approval, to secure your booking in my schedule.
25% paid upon delivery of the Brand Identity.
25% paid upon approval of the built website, ready to go live.
25% paid upon project completion, before final files are sent.
Timelines:
Timelines may extend if the relevant content needed or feedback is delayed by yourself.
Additional Fees:
Amends: While I am committed to ensuring your satisfaction with the designs, please note that the proposal includes one round of amends for each phase of the project (which are rarely all needed). Should additional amendments beyond this round be required, I will need to reassess the scope of work and may need to provide a revised quote for the extra services. This policy helps maintain project timelines and ensures that I can deliver the highest quality work.
Website: Like all websites, your Squarespace subscription, Acuity Scheduling, domain etc are additional monthly fees - these are charged by Squarespace. Squarespace’s monthly fee encompasses reliable hosting, security, customer support, and regular updates, ensuring your website remains functional and professional while providing essential tools for growth. A breakdown of fees can be found here:
https://www.squarespace.com/pricing
https://acuityscheduling.com/signup.php#gref
Fonts: I will always endeavour to use free fonts, though for something more unique, these occasionally need to be purchased by you for a small fee. It is a legal requirement that a company purchases any commercial fonts used in its branding materials, I can assist in sourcing these fonts to guarantee compliance with copyright laws.
Canva: To have access to the Canva templates, you will need to have a PRO subscription
SEO: SEO is a craft unto itself. I build websites that bring the brand to life and speak to our ideal client. I’ll set the brand up with basic SEO, yet recommend you hire the experts to take over to achieve the best results in the future.