The Little Lane Branding Proposal
Let’s craft a brand that captures the wonder of childhood, creating a space where imagination thrives and memories are made.
Everything you do is part of the brand experience.
Hi Corinne, 👋
So excited for you all and this INCREDIBLE business idea! This beautiful space where children’s imagination can run wild and mums & dads can finally enjoy a coffee in peace - we need this in Sydney too!
As a branding specialist, my goal is to weave together a visual and sensory narrative that transforms The Little Lane into a captivating escape—a Montessori-inspired world where children’s imaginations flourish. My approach to branding is to build more than just a logo or colour palette; it’s about creating an immersive experience, and one that will leave a lasting impression.
I would love to be the one to help you bring your vision to life.
Objective number 1: Logo & Brand Identity
Develop a distinctive and enchanting brand identity for The Little Lane that captures the essence of imaginative play. This includes a logo, colour palette, typography, and design elements that together create a cohesive brand experience, inviting families to step into a world of creativity, connection, and adventure.
Objective 2: Shopfront Decals
Bring The Little Lane village to life through 10 custom-designed shopfront decals. These decals will transform each storefront into a whimsical part of the village, inviting children to step into a world of imaginative play while visually tying together the overall brand experience.
I’ve outlined below what this looks like.
Saara x
Brand Identity
Phase 1 // 2-4 Weeks
A successful brand identity ensures your company is presented in an authentic and engaging way. It also gives you the confidence to market yourself, create material that your audience will love, and builds brand equity which adds value to your business.
Logo Design
Your logo is more than just an identifying mark; it’s the face of your brand and the first impression of The Little Lane’s enchanting world. I will create two unique logo concepts for you to choose from, each thoughtfully designed to capture the spirit of your brand.
Your logo concepts will be presented in a way that lets you visualise how it’ll work within the brand, and what it might look like online and in print.
Brand Identity
Brand Identity design goes beyond the logo, and includes the creation of a unique look and feel for your business, crafting how the brand looks and sounds at every touchpoint.
This includes combining fonts, colours, layouts, design elements and imagery to create an identity that is authentic, clear, and consistent.
The brand identity will be presented in a way that illustrates how all elements work together to bring The Little Lane brand to life. As part of this process, I will also design one shopfront decal (selected from the list below) to help you visualise the overall vision before moving forward with the creation of the remaining decals.
Shopfront Decals
Phase 2 // 2-4 Weeks
Shopfront decals are the heart of The Little Lane experience—bringing the vibrant world of our kids' village to life. These custom artworks transform your space into an enchanting environment that sparks imagination and invites children to step into a world of role-play and adventure, creating a lasting impression from the very first glance.
Design and development of 10 x cubby decals, including:
Supermarket
Cafe
Doctors
Vet
Construction site
Florist
Post office
Police station
Fire station
Farm
Please note: Accurate dimensions for each decal must be provided before the design process can begin. The base of each design will utilise stock imagery, which will then be customised to align with The Little Lane brand identity. Should any decal design become particularly intricate, we may need to revisit the scope and adjust the number of decals accordingly.
Brand Delivery
Phase 3 - 2 weeks
Shopfront Decals - File Prep
Based on approved artwork, I’ll prepare final artwork files for print.
Packaged working files will also be provided with final artwork for future reference and edits.
Logo - File Prep
Your final logo will be supplied in EPS, PNG, JPG, PDF formats.
Brand Manual
A brand manual provides clear guidelines on using your logo, colours, fonts, and design elements, giving you the confidence to represent your brand consistently and effectively across all channels. It ensures everyone involved can create a cohesive brand experience that aligns with your vision.
Design Fees
The Little Lane Branding
Logo
Brand Identity
10x Shopfront Decals*
Brand Manual
Total: $6999 +gst
As a friend, I would like to offer a 20% discount on my fees.
Corrine’s Total: $5599 +gst
The project fees are split into three milestones:
30% deposit paid upon proposal approval.
30% paid upon presentation of Brand Identity.
40% paid upon completion of project, before final design files are sent.
Corrine, we can tailor these into a payment plan - smaller amounts over as many weeks as you need x