The Health Studio Branding & Website Proposal

Let's build a brand that genuinely represents your business and connects to your audience.

Everything you do is part of the brand experience.

Hi Steph 👋

Thank you for taking the time to chat Wednesday, and to share a bit of background behind The Health Studio.

From our call, it's so clear of your passion and expertise in the area. The problem you are facing is that the current website does not reflect the type of environment you have built in Brookvale, nor who you are as a brand, there are also multiple issues arising with its functionality.

There is a very exciting opportunity in branding the studio, to elevate it and connect with your target audience.

This proposal dives into what a brand identity and website project would look like, and the associated timelines and fees.

We need to create a brand that’s elevated and welcoming, that aligns with your vision, and transforms how people see The Health Studio.

Objective number 1 is to create an engaging brand that brings the best of The Health Studio to light, visually communicating your story and vision to your audience, with impact.

Objective 2 is to infuse that brand into the website, to create a compelling user experience (for your audience AND your team).

Objective 3 is to ensure the brand can grow and thrive without the need for ongoing graphic design fees, because we'll have guidelines in place, Canva templates to work with, and a user-friendly website to empower you to lead the way. The framework will give you the confidence to consistently market your brand, ensuring it retains brand equity while remaining poised for expansion and growth.

I hope you enjoy reading this as much as I enjoyed putting it together!

Thanks,
Saara

4 phases to a clear, authentic, and consistent brand

Phase 1 – Clear Brand Strategy

Begins with a brand strategy workbook, ends with you knowing exactly who your ideal client is, and a strategy to communicate with them in a way that connects.

Phase 2 – Brand Identity

Here your brand’s personality and values are visually brought to life.

Phase 3 - Website

The perfect website is part branding, part marketing, and generates high-quality leads who resonate with your authentic story.

Phase 4 – Brand Delivery

Your unique brand is applied to every touchpoint of your client’s experience, and you receive a Brand Manual that works as a how-to guide to your brand.

Brand Strategy

Phase 1 - 2 weeks

I believe the success of all great brands comes from well thought out strategy.

I have an agency background and have facilitated many brand strategy workshops to help business owners develop the foundations and strategic direction of their brand.

I understand small businesses may not have the budget for these events, which gave me the inspiration to tailor this into a brand strategy workbook.

I believe every small business deserves guidance and access to these powerful tools, which will lay the foundations to a powerful, purpose driven brand from day one.

The Brand Strategy Workbook

Uncovering the parts of your business that connect with your audience begins with an immersive brand workbook. This will help uncover your mission, core values, and beliefs about the specific services you deliver. It will help you get granular on exactly who your ideal client is, what their pain points are, and how you can be the solution to their problems.

Discovery - Everything about your company:

  • Our mission

  • Our vision for our business

  • Our vision for our brand

  • What we value

  • What we believe

  • Our ideal client

Your Brand Strategy Summary

Once you’ve completed the brand workbook, I take all of the notes and compile it into a Brand Strategy for your business. This will be delivered in an easy to read PDF. It will summarise everything uncovered in the workbook, it will become your ‘go to’ for future business decisions and a handbook that will be incredibly useful for anyone working on your brand.

Brand Identity

Phase 2 - 2-3 weeks

A successful brand identity ensures your company is presented in an authentic and engaging way. It also gives you the confidence to market yourself, create material that your audience will love, and builds brand equity which adds value to your business.

These are the inclusions that I have found to be the essentials, serving business owners who want to own their brand and feel confident using it.

Brand Exploration & Creative Direction

A crucial step in exploring the best direction and the backbone behind a powerful and purpose driven brand.

In this phase we reflect on what we have uncovered in the brand strategy, and explore how we visually communicate this through branding.

I will provide Creative Direction for typefaces, colour palette, layouts, imagery, graphic elements and overall visual direction.

I’ll present my workings as a detailed Stylescape, which will give you a clear vision for where we can take the brand. This will showcase examples of social posts, and marketing elements, website direction etc. This can be used as a guide for those working on the brand in the future.

Logo Design

Using the approved Stylescape as inspiration, I will create two logo concepts for you. Your logo is an identifying mark, a way for people to recognise your business out in the world and on their screens. 

Your logo concepts will be presented in a way that lets you visualise how it’ll work within the brand, and what it might look like online and in print.

Website

Phase 3 - 2-3 weeks

Your website is the perfect place for your brand to come to life. It’s an opportunity to show prospective clients exactly why you do what you do, how it’ll help them achieve their goals, and invites them to start working with you. 

The perfect website is part branding, part marketing, and generates high-quality leads who resonate with your authentic story.

I build custom websites in Squarespace, a fantastic user-friendly platform with great design functionality.

Website Design

Design of a single desktop website concept

The home page and 1 x sub page will be designed first for concept approval

The remaining pages are then designed based on the approved concept

Includes 1 rounds of client reviews. 

Website Build

Squarespace website based on approved design

Content is supplied by you. I'll do some refining, but if you need help with copywriting, I can make some introductions to pros who will write succinct, persuasive copy.

Booking software integrated.

Website launched to your chosen domain.

Brand Manual

There’s a crucial part of each branding project that often gets missed, and that’s the creation of an in-depth Brand Manual. Once we’ve designed a brand that we’re both proud of, I create an easy to follow guide for your brand that ensures it stays on point no matter who’s handling it.

Brand Delivery

Phase 4 - 2 week

Canva Social Media Templates & Brand Kit

An effective social media presence is consistent and engaging. We'll work to define your content pillars, and design templates for you to use for consistency and to speed up post creation.

I always aim to support and empower, ensuring you have the confidence to post on brand on your own. All approved designs will be uploaded into Canva as templates for you to customise easily.

I’ll also set up a brand kit so all your fonts, colours and logos are ready to easily access.

Investment

The outlined scope of work is based on my best practice recommendations.

As discussed, you were after options for how we could tailor this for multiple budgets.

Please note, for Packages 1 & 2 we would need to skip the brand strategy, though I highly recommend looking into your strategy in the future. To achieve the desired outcomes I would need AS MUCH information as you possibly have for the following:

Our mission
Our vision for our business
Our vision for our brand
What we value
What we believe
Our ideal client

Package 1

Phase 1: Mini Brand Refresh

Brand Exploration & Creative Direction:
A little less detail than the original scope of work, but still a powerful new brand vision delivered!

Phase 2: Website

  • Website Design

  • Website Build

Investment $3450 +gst

Package 2

Phase 1: Brand Refresh

  • Logo Refresh:
    2x logo options (using your current logo, I’ll provide options on how we can elevate)

  • Brand Exploration & Creative Direction:
    A little less detail than the original scope of work, but still a powerful brand vision delivered!

Phase 2: Website

  • Website Design

  • Website Build

Phase 3: Brand Delivery

  • Canva Brand Kit

  • 6 x Branded social post templates built in Canva

Investment $4450 +gst

Package 3

Phase 1: Brand Strategy

  • Access to self guided brand strategy workbook

  • Your brand strategy summary

Phase 2: Brand Identity

  • Logo Design (2x new logo concepts)

  • Brand Exploration & Creative Direction (as outlined in above scope)

Phase 3: Website

  • Website Design

  • Website Build

Phase 4: Brand Delivery

  • Brand Manual

  • Canva Brand Kit

  • 9 x Branded social post templates built in Canva

Investment $5950 +gst

For Brand Identity + Website, the project fees are split into three milestones:

30% deposit paid upon proposal approval.
30% paid upon delivery of the Brand Identity.
40% paid upon approval of the built website, ready to go live.

Timelines:

Timelines may extend if the relevant content needed (eg completed brand workbook, design feedback, image / text uploads etc) is delayed by yourself.

Additional Fees:

Please note: Your Squarespace subscription, domain and Acuity scheduling are additional monthly fees - these are charged by Squarespace. 

  • Squarespace pricing: https://www.squarespace.com/pricing

  • Acuity pricing (booking system): https://acuityscheduling.com/signup.php#gref

I will use your own photography or free stock images. If the need arises to purchase stock images I would always discuss with you first.

I also have a fantastic team of local contacts if you need photography, copywriting etc.

SEO: SEO is a craft unto itself. I build websites that bring the brand to life and speak to our ideal client. I’ll set the brand up with basic SEO, yet recommend you hire the experts to take over to achieve the best results in the future.

When can we get started?

Your brand deserves my full attention, which is why I work on a limited number of projects at a time.

My next opening is mid April. When you accept this proposal and pay the deposit, my time will be blocked off to give my full attention to our project.

Once we're locked in, I will provide a full project rundown with deadlines and tasks for both of us to complete.

I'm ready, what happens next?

If you're ready to start building your new authentic, clear, and consistent brand, then I would LOVE to discuss further! Click on the email button below, or give me a call on 0450011871.

Thank you so much for the opportunity to prepare this proposal for you, I look forward to hearing from you soon.