Canary Networks Brand & Website Proposal
Everything you do is part of the brand experience.
Don’t settle for a website that makes people hesitate. Build a brand that makes people book.
Hello Brendan 👋
Thanks for reaching out, so glad Jo put us in contact!
The following proposal outlines a streamlined but strategic approach: building a confident visual foundation and a custom-designed website that positions Canary Networks as credible, sharp, and distinctive in a space that often feels generic.
The goal?
To create a visual identity and online presence that feels clear, considered, and compelling - helping your audience instantly understand who you are, what you offer, and why you’re the right choice.
I’m looking forward to potentially collaborating with you on this project and am happy to answer any questions or walk you through the proposal when you're ready.
Thanks,
Saara
Brand Identity
& Website Concept
Phase 1 - Week 1–2
Branding is the strategic foundation that shapes how your audience perceives you. In sectors like capital and finance, where trust and credibility are crucial, effective branding clearly communicates your values, expertise, and unique approach. This phase uncovers the essence of Canary Networks and translates it into a cohesive visual system -through colour, typography, and layout - it builds immediate confidence and sets you apart from generic competitors. Getting this right upfront ensures your website doesn’t just look professional but connects meaningfully with your audience and drives conversions.
This phase is one of the most considered and strategic steps in the process. It begins with a detailed brand and content questionnaire, designed to uncover the core of Canary Networks - your goals, values, audience, tone, and long-term vision. The insights gathered here form the foundation of everything that follows.
From there, I delve into design research and creative exploration - exploring colour palettes, fonts, textures, graphic elements, and visual cues inspired by your vision. The goal is to create a visual system that reflects your expertise while helping you stand apart in a space that often feels templated.
This direction is then brought to life through a custom-designed homepage and subpage concept, which defines both the look and structure of your site.
You will receive:
In-depth brand and content framework questionnaire
Defined branding (colour palette, typography, layout direction, photography direction, graphic elements)
Custom homepage and subpage design concept (e.g. Home & About pages)
Up to 2 rounds of amends
(Optional: Type-based logo design)
Website Development
& Launch
Phase 2 - Week 3–4
This phase brings your approved design to life as a fully functional, reliable website built on Squarespace - a modern, secure platform that’s super easy to manage and scale. A well-built site not only supports your brand visually but also delivers a seamless user experience that encourages trust, engagement, and action. Technical considerations like responsiveness, loading speed, and SEO setup are considered from the start - ensuring your website is future-proof and ready to grow with your business.
You will receive:
Full design & development of 5x page Squarespace website, based on the approved concept
Acuity Booking system integration
Mobile responsiveness
Basic SEO best-practice setup (meta titles, descriptions, alt tags, URLs)
Domain connection and live launch
Walkthrough video showing you how to update content and manage your site
Investment
Deliverables
Brand and content framework questionnaire
Brand identity development (colour palette, typography, graphic elements)
Homepage & subpage website concept
Full build of 5-page Squarespace site
Booking integration
Basic SEO setup
Mobile responsiveness
Walkthrough video
Up to 2 rounds of amends
Domain connection and launch
Investment $4950 +gst
Type based logo design available as an optional add-on for $850 + GST
Ongoing Opportunities
To continue to keep the momentum going, I also offer retainer packages. An outline of packages can be found here
For Brand Identity + Website, the project fees are split into three milestones:
30% deposit paid upon proposal approval, to secure your booking in my schedule.
30% paid upon delivery of website concept.
40% paid upon project completion, before website goes live.
Timelines:
Timelines may extend if the relevant content needed or feedback is delayed by yourself.
Additional Fees:
Amends: While I am committed to ensuring your satisfaction with the designs, please note that the proposal includes two rounds of amends for each phase of the project (which are rarely all needed). Should additional amendments beyond this round be required, I will need to reassess the scope of work and may need to provide a revised quote for the extra services. This policy helps maintain project timelines and ensures that I can deliver the highest quality work.
Website: Like all websites, your Squarespace subscription, Acuity scheduling and domain are additional monthly fees - these are charged by Squarespace. Squarespace’s monthly fee encompasses reliable hosting, security, customer support, and regular updates, ensuring your website remains functional and professional while providing essential tools for growth. A breakdown of fees can be found here:
https://www.squarespace.com/pricing
https://www.squarespace.com/scheduling#pricing-block
SEO: SEO is a craft unto itself. I build websites that bring the brand to life and speak to our ideal client. I’ll set the brand up with basic SEO, yet recommend you hire the experts to take over to achieve the best results in the future.