Cove Early Learning Brand & Website Proposal

Everything you do is part of the brand experience.

Hello 👋

Thank you for the opportunity to put together this proposal.

I’m truly inspired by your vision to create a service that feels like an extension of the child’s home, a nurturing space grounded in belonging, connection, and holistic growth. Ideas are already taking shape for a brand that embodies the warmth, trust, and quality that make Cove Early Learning so special.

The following proposal outlines what a brand identity and website project for Cove Early Learning could look like, one that captures the heart of your philosophy and creates a strong foundation for future growth across your centres.

Objective 1: To craft an inspiring brand that captures the essence of Cove Early Learning - a premium, family-owned service that prioritises belonging, emotional well‑being, and meaningful connections between children, families, and educators.

Objective 2 : To design and develop a website that is both welcoming and functional - making it easy for families to understand your offerings, connect with your philosophy, and confidently enrol their children.

Objective 3: To infuse this brand into marketing materials and digital platforms, providing a strong framework for launch and ongoing growth. This will enable you to clearly communicate the warmth, quality, and uniqueness of Cove Early Learning across every touchpoint — ensuring families and staff feel connected, valued, and inspired from the very first interaction.

I hope you enjoy reading through the proposal, and I’m happy to answer any questions or walk you through it when you’re ready.

Thanks,
Saara

Brand Identity

Phase 1 - 3-4 weeks

A successful brand identity is more than a logo - it’s the visual expression of your purpose, values, and story. It creates a memorable and distinctive presence that stands out, connects with your audience, and builds trust.

Brand Exploration, Creative Direction & Stylescape

This phase is one of the most in‑depth and pivotal steps in the branding process. It begins by listening closely to your vision, understanding the essence of Cove Early Learning, and exploring its unique character. From there, I cast a wide net - exploring colour palettes, fonts, textures, graphic elements, and visual cues inspired by your vision, philosophy, and holistic approach.

Once a clear direction begins to take shape, I’ll present a detailed stylescape - more than a traditional moodboard, it’s a rich, detailed visual blueprint for your brand. It captures the mood, tone, and style we’re striving for, allowing you to clearly envision how these ideas come together. This Stylescape ensures alignment and acts as a foundation, guiding every design decision to follow and making sure your brand feels coherent, compelling, and unmistakably Cove Early Learning.

Logo Design

Your logo is more than just an identifying mark; it’s the face of your brand and the first impression of Cove Early Learning. Using the approved Stylescape as inspiration, I will create two unique logo concepts for you to choose from, each thoughtfully designed to capture the spirit of your brand.

Once you’ve selected your preferred design, I’ll refine & supply in all formats needed across print and digital platforms.

Brand Identity Presentation

Building on the approved Stylescape and logo, I’ll refine the brand’s visual language, from colour palettes and typefaces to graphic elements, ensuring every piece works together seamlessly across all touchpoints.

To help you visualise how the brand comes to life, I’ll present a selection of mockups - such as social posts, merchandise ideas, flyers, or site hoardings - that demonstrate its potential in the real world. These examples are intended to give you a sense of how the brand will come to life.

Website

Phase 2 - 2-3 weeks

Your website will be the central hub where the Cove Early Learning brand truly comes to life. It will blend your values and offerings into a warm, welcoming space that connects families and carers with your vision and services.

I build custom websites in Squarespace, a fantastic user-friendly platform with great design functionality.

Website Design

Initial design of a desktop homepage and one subpage to establish the concept and visual direction.

Once approved, the remaining pages will be designed following this concept to ensure consistency and flow.

Website Build

Squarespace website based on approved design, utilising content supplied by you.

Website launched to your chosen domain.

If you require assistance with website copywriting or advanced SEO, I can connect you with experienced professionals to help craft your messaging.

Investment

Phase 1: Brand Identity

  • Brand strategy, creative direction & stylescape

  • Logo design (2 logo concepts & refinement of 1x concept)

  • Brand identity presentation

Investment $3950 +gst

Phase 2: Website

  • Home & sub page concept

  • Development of 5 x page Squarespace website

  • Video walkthrough of website backend to empower you to make future update

Investment $4750 +gst

For Brand Identity + Website, the project fees are split into four milestones:

25% deposit paid upon proposal approval, to secure your booking in my schedule.
25% paid upon delivery of the Brand Identity.
25% paid upon delivery of website concept.
25% paid upon project completion, before website goes live and final files are sent.

Ongoing Opportunities

To continue to keep the momentum going, I also offer retainer packages. An outline of packages can be found here

Timelines:

Timelines may extend if the relevant content needed or feedback is delayed by yourself.

Additional Fees:

Amends: While I am committed to ensuring your satisfaction with the designs, please note that the proposal includes one round of amends for each phase of the project (which are rarely all needed). Should additional amendments beyond this round be required, I will need to reassess the scope of work and may need to provide a revised quote for the extra services. This policy helps maintain project timelines and ensures that I can deliver the highest quality work.

Website: Like all websites, your Squarespace subscription and domain are additional monthly fees - these are charged by Squarespace. Squarespace’s monthly fee encompasses reliable hosting, security, customer support, and regular updates, ensuring your website remains functional and professional while providing essential tools for growth. A breakdown of fees can be found here:

https://www.squarespace.com/pricing

Fonts: I will always endeavour to use free fonts, though for something more unique, these occasionally need to be purchased by you for a small fee. It is a legal requirement that a company purchases any commercial fonts used in its branding materials, I can assist in sourcing these fonts to guarantee compliance with copyright laws.

Canva: To have access to the Canva templates, you will need to have a PRO subscription

SEO: SEO is a craft unto itself. I build websites that bring the brand to life and speak to our ideal client. I’ll set the brand up with basic SEO, yet recommend you hire the experts to take over to achieve the best results in the future.

When can we get started?

Your brand deserves my full attention, which is why I work on a limited number of projects at a time.

My next opening is mid November. When you accept this proposal and pay the deposit, my time will be blocked off to give my full attention to our project.

Once we're locked in, I will provide a full project rundown with deadlines and tasks for both of us to complete.

Thank you for the opportunity to prepare this proposal for you, I look forward to hearing from you soon.