Prospect Landscapes Brand and Website Proposal
Everything you do is part of the brand experience.
Hi Lachie 👋
Thank you for taking the time to chat, and to share a bit of background behind Prospect Landscapes.
I love that you’ve seen value in branding and how it is a key driving factor to elevate a business to the next level. As an expert in the field, I’m here to create this vision and to demonstrate how it works cohesively across every touchpoint.
This proposal dives into what a brand identity project would look like, and the associated timelines and fees.
Cheers,
Saara
Brand Identity
Phase 1 - 3-4 weeks
A successful brand identity is one that clearly communicates a brand’s purpose, values, and personality while resonating with its target audience. It’s distinct and memorable, standing out in a crowded market with unique visuals, messaging, and tone. Consistency across all brand touchpoints—from logos and colour palettes to marketing materials and customer interactions—helps build recognition and trust.
Brand Strategy, Creative Direction & Stylescape
This phase is one of the most in-depth and detailed parts of the branding process, involving thorough research, exploration, reflection, and refinement. It begins by carefully listening to your vision and understanding the unique aspects of your business. From there, I cast a wide net, exploring colours, fonts, graphic elements, and inspiration from the world around us. This research allows me to gather insights that will shape your brand’s identity and overall strategy.
Once a clear direction begins to take shape, I’ll present a detailed stylescape (like a moodboard but much more extensive)—a visual blueprint that brings together all the key elements, including typography direction, colour palettes, graphic elements, and stylistic choices.
This presentation is designed to ensure we are aligned on the creative direction before diving deep into the brand. By reviewing and discussing the stylescape together, we can confirm that the proposed vision reflects your goals and resonates with your target audience. This alignment not only ensures clarity and consistency but also provides a solid foundation for the next steps in bringing your brand to life.
Brand Identity
Building on the approved stylescape. I’ll dive into the brand’s visual language. This includes determining typefaces, colour palettes, and designing graphic elements that will consistently represent Prospect Landscapes across all touchpoints. The presentation will include examples of social posts and other marketing material, so you can see how the brand is shaping.
Social Media Direction
Based on the approved brand identity, I’ll design and curate an initial 12-tile Instagram feed that showcases how your brand elements work harmoniously together. This feed will include a mix of layouts, colours, photos, and graphics, offering a clear vision and direction for future social media posts.
The 12 tiles will feature branded templates covering a variety of content, such as FAQs, service highlights, testimonials, team introductions, and more. These designs will demonstrate how to create an authentic, consistent, and visually cohesive brand presence.
The tiles will be delivered as JPGs, ready to post on Instagram and Facebook at your convenience.
Collateral Design
To further demonstrate how the brand works across each touchpoint, I’ll apply the new brand to 3 additional pieces of material:
Email signature
Quote template
Email marketing template
Happy to swap these to alternative collateral pieces, this is just to give you an idea for quoting purposes.
Website
Phase 2 - 2-3 weeks
Your website is where we continue to build your credibility and help you stand out in the market.
I specialise in designing custom websites on Squarespace. I choose Squarespace as its an intuitive platform that empowers clients to easily update and manage their websites without needing technical expertise. Its robust support ensures help is always available, and its versatile design capabilities allow for visually stunning, professional results that align perfectly with the brand’s identity.
Website Design
Design of a single desktop website concept
The home page and 1 x sub page will be designed first for concept approval
The remaining pages are then designed based on the approved concept.
Website Development
9x page Squarespace website based on approved design, utilising content from existing site.
Structure to follow:
Home
About Us
Our Services:
Design
Construction
Maintenance
Team
Gallery
Projects
Contact Us
Website component includes video walkthrough of backend.
Brand Delivery
Phase 3 - 2 weeks
Brand Manual
A brand manual provides clear guidelines on using your logo, colours, fonts, and design elements, giving you the confidence to represent your brand consistently and effectively across all channels. It ensures everyone involved can create a cohesive brand experience that aligns with your vision.
Canva Social Media Templates
& Brand Kit
I always aim to support and empower, ensuring you have the confidence to post on brand on your own. All approved designs will be uploaded into Canva as templates for you to customise easily.
I’ll also set up a brand kit so all your fonts, colours and logos are ready to easily access.
Please note, you do need Canva Pro for this.
Package Options
Brand Identity Only
Brand strategy, creative direction & stylescape
Brand identity presentation
Potential logo refresh
Social media direction
Collateral design:
Email signature
Quote template
Email marketing template
Investment $5,950 +gst
Add Squarespace Website
Design and development of the following 9x pages:
Home
About Us
Our Services:
Design
Construction
Maintenance
Team
Gallery
Projects
Contact Us
Investment $3,950 +gst
Total Brand & Website Design
= $9,900 +gst
Additional Design Elements
To continue to keep the momentum going, I also offer retainer packages. This could potentially be something that could work for the Tendering Template, business cards, and any design tasks that pop up along the way. An outline of packages can be found here
For Brand Identity + Website, the project fees are split into four milestones:
25% deposit paid upon proposal approval, to secure your booking in my schedule.
25% paid upon delivery of the Brand Identity.
25% paid upon website first concepts.
25% paid upon project completion, before final files are sent and site goes live.
I also offer payment plans.
Timelines:
Timelines may extend if the relevant content needed or feedback is delayed by yourself.
Additional Fees:
Amends: While I am committed to ensuring your satisfaction with the designs, please note that the proposal includes one round of amends for each phase of the project (which are rarely all needed). Should additional amendments beyond this round be required, I will need to reassess the scope of work and may need to provide a revised quote for the extra services. This policy helps maintain project timelines and ensures that I can deliver the highest quality work.
Website: Like all websites, your Squarespace subscription, domain etc are additional monthly fees - these are charged by Squarespace. Squarespace’s monthly fee encompasses reliable hosting, security, customer support, and regular updates, ensuring your website remains functional and professional while providing essential tools for growth. A breakdown of fees can be found here:
https://www.squarespace.com/pricing
Fonts: I will always endeavour to use free fonts, though for something more unique, these occasionally need to be purchased by you for a small fee. It is a legal requirement that a company purchases any commercial fonts used in its branding materials, I can assist in sourcing these fonts to guarantee compliance with copyright laws.
Canva: To have access to the Canva templates, you will need to have a PRO subscription
SEO: SEO is a craft unto itself. I build websites that bring the brand to life and speak to our ideal client. I’ll set the brand up with basic SEO, yet recommend you hire the experts to take over to achieve the best results in the future.